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Derf
Shared on Mon, 09/11/2006 - 17:17This is a continuation of my blog post on 9/08/06 which is a reprint of a June article that appeared in our 2OLD2PLAY magazine. One point in that article talks about Sony needing a press makeover. Today I’m going to talk about that point and see if things are any better just 2.5 months before their launch date.
I’m afraid, from my point of view the answer is no. Many of the original issues that have caused Sony to have bad PR have not even been addressed. On top of that we hear newer news blurbs indicating that the launch at Christmas time, if there is one, will be sparse. Shortages of Blu-Ray Diode are forcing all launches to be delayed in Europe, and Australia. This is forcing Sony to use what supplies they have for the Japan and U.S. launches. This seems to be following a similar pattern to the PSP launch that was delayed in the U.S. until March. The next area of concern is the lack of developer kits. As reported on our site news – developers are having problems getting the kits which may mean many launch titles will not be ready or maybe even need to be patched online. The latest bit of bad PR for Sony revolves around there being no 1080p games being developed. This was supposed to make a big difference in how PS3 would be superior to the X-Box 360.
It appears to me that Sony’s public relations issue is only worse now after 3 months. As I concluded in that article 3 months ago:
“As gamers, we consistently reap the benefits of the three way competition for our dollars. If Sony fails, then perhaps the next generation of consoles will not be as imaginative, innovative, and exciting.”
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