Adult Content In Gaming

Used games pose an interesting problem. While a great deal for consumers and for game stores, neither platform holders nor game developers/publishers make any money off of them. To encourage the purchase of new games some companies have come up with creative ways to market them.

"The Saboteur" has taken it to a whole new level. Buy the game new and you get a code for the "The Midnight Show" downloadable content. This DLC includes new hiding spots, a new minigame, and the ability to turn on in-game nudity. That's right, buy the game new and you can see virtual nakedness.

Of course if you do buy the game used, you can still purchase "The Midnight Show" DLC for three dollars, but that's the hook isn't it? Rather than the game being a complete experience, they are fractured now, so that publishers can ensure they get what they think is their share of the pie.

While this is nothing terribly new, using nudity in "Sabotuer" as marketing tool to sell new games really seems to be pushing it in a new direction.

So I'm curious, what's your thought? Is this low-brow marketing or simply giving consumers what they want? Or perhaps this opens up an opportunity to create new ways to regulate game content?