XBL Question

   Does anybody know why a game you're playing wouldn't show up on your Gamercard???  The achievements count towards my gamerscore, but no image of the game or achievements show up.  The game in question F1 2010.  I know it's not one of the more popular games in the US, but it out sold Halo Reach and Dead Rising 2 combined, in the UK.  It's actually a Excellent racing game, with plenty of challenge.