Microsoft has “Surprises” for Wii/PS3?

Empty threats or promises? Microsoft states that it has a few "surprises" in store for the Wii and PS3 launch...

Rumors about a lowered Xbox 360 price have been running around the Internet while Microsoft attempts to squash them. Analysts say Microsoft predicts it will be profitable in 2007, a year and some change after its console launch. Microsoft loses money on every 360 that comes home with us - how would it be profitable if it passes savings on to the consumer?
“I don’t want to reveal any plans at the moment because we want to keep a number of surprises up our sleeve. We will ensure we are good value and we’ll do that through having a variety of pricing on games, a variety of pricing on console offers,” said Richard Teversham, a marketing manager for Xbox Europe.
If Microsoft does not have plans to lower the cost of the Xbox 360 how does it plan on making it more of a draw to the consumers? They state "a variety of pricing on console offers" but say that the price will not drop?

If we look at the big picture we will see a few key variables that have not been taken into account for the key word "value":

  • Games.
  • HD-DVD.

It is very possible that Microsoft could produce a few more Xbox 360 bundled SKU's to sell during the launch of its competitors consoles without dropping the price of the core system within the bundle.

Think on this, an Xbox 360 bundle under the USD $599 tag that contains an HD-DVD and perhaps even a game? Or a bundle with three, five, or even ten games? Microsoft could hand out games for almost free while maintaining the price of the console itself and still be giving us, the consumer, a deal.

It's all about value for our hard earned dollar. You could buy a Wii, presumably for $250.00 and get the packaged 'games' installed on the disk, or for a bit more a full Xbox 360 console with a bundle of real licensed titles? Or perhaps a full HD-DVD solution for under the cost of the Blu-Ray solution known as the PS3.

For gamers looking for gaming solutions: you want a bundle of good games for a value price. For media center folks: You want either an HD-DVD or Blu-Ray media center for under the cost of a full blown "stand alone" system with gaming as an option.

The surprises are not announced, except for some words that we can twist into many great ideas. Which ideas Microsoft uses will have to wait until they're ready to launch a shot over the bow of the competitors warships.

Thanks to TANK for this news update

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