This time, they are taking their cues from Nintendo. At the 2006 E3 conference, Nintendo introduced it’s “Playing is Believing” campaign for the Wii. Their belief is that gamers who have actually tried the console will be more likely to buy one.
In an interview with Bloomberg News, Sony Computer Entertainment of America COO Jack Tretton said that 15,000 Playstation 3 kiosks will be sent to retailers over this holiday season. In comparison, Sony distributed only 3,000 kiosks for the PS2.
The cost of this operation will be about $30 million, but it’s unclear if this amount actually includes the cost of the consoles themselves.
"Once the consumers get their hands on a PS3 and understand what's under the hood, I think price will not be a factor in the decision-making process," Tretton told the news service.
Evidently the criticism levied at the game console giant recently is all because we haven’t actually gotten our hands on a PS3 yet. Once we do, according to Sony, we will all be eager to shell out $600 for their product. I guess I'd better start saving.
