Sony’s Senior Vice President of Marketing for Playstation, Peter Dille had a one on one interview with Gamaustra.com at E3. During the interview Dille went off on Microsoft calling them out on support and profitability.
Dille calls out Microsoft for their support on Xbox trying to draw contrast to how Playstation treats their customers. Dille says they have a 10 year plan for support and profitability for their consoles while Micrsoft ditched their customers after 4-5 years and never made it to profitability.
“They stopped the Xbox and I kind of feel for the guy that bought an Xbox the month before they said ‘we’re out of business, we’re moving on.’ The reason I get a little emotional about that is it’s in stark contrast to our approach. If we’ve got something that says PlayStation, we’re going to stand behind it for 10 years, and deliver games like God of War II in the 7th year of the cycle.”
Dille wasn’t done with that, he adds gas to the fire and goes into a rant about Xbox 360 quality control issues. He predicts the Xbox 360 can’t be a 10 year product due to it’s poor design and this will affect their ability to reach profitability despite Microsoft’s predictions of reaching the black in 2008. Just to fan the fire a little bit more Dille goes on to predict HD-DVD will be dead in a few months no doubt feeling confident from NDP numbers that consistently show BluRay destroying HD-DVD in sales of media and install base. Of course the install base is mostly made up of Playstation 3 consoles, Sony’s master plan is in full swing.
“With the Xbox 360 you’ve got an inconsistent design, some have a hard drive, some don’t, and none of them have Blu-Ray, and the HD-DVD will be out of business in a matter of months. Is this a 10 year product? And by the way, it doesn’t even work. Do they want to be selling it for 10 years and refurbishing them all for 10 more years? I don’t think that’s a 10 year product.”
Peter Dille certainly has a huge set of nads for someone who’s product is holding up the rear in console and software sales in the ‘next gen sales wars’.
Dille calls out Microsoft for their support on Xbox trying to draw contrast to how Playstation treats their customers. Dille says they have a 10 year plan for support and profitability for their consoles while Micrsoft ditched their customers after 4-5 years and never made it to profitability.
“They stopped the Xbox and I kind of feel for the guy that bought an Xbox the month before they said ‘we’re out of business, we’re moving on.’ The reason I get a little emotional about that is it’s in stark contrast to our approach. If we’ve got something that says PlayStation, we’re going to stand behind it for 10 years, and deliver games like God of War II in the 7th year of the cycle.”
Dille wasn’t done with that, he adds gas to the fire and goes into a rant about Xbox 360 quality control issues. He predicts the Xbox 360 can’t be a 10 year product due to it’s poor design and this will affect their ability to reach profitability despite Microsoft’s predictions of reaching the black in 2008. Just to fan the fire a little bit more Dille goes on to predict HD-DVD will be dead in a few months no doubt feeling confident from NDP numbers that consistently show BluRay destroying HD-DVD in sales of media and install base. Of course the install base is mostly made up of Playstation 3 consoles, Sony’s master plan is in full swing.
“With the Xbox 360 you’ve got an inconsistent design, some have a hard drive, some don’t, and none of them have Blu-Ray, and the HD-DVD will be out of business in a matter of months. Is this a 10 year product? And by the way, it doesn’t even work. Do they want to be selling it for 10 years and refurbishing them all for 10 more years? I don’t think that’s a 10 year product.”
Peter Dille certainly has a huge set of nads for someone who’s product is holding up the rear in console and software sales in the ‘next gen sales wars’.
