Casual game sites are the hot target for work slacking activities leaving social networking sites in the dust. Youtube and MySpace are nice but their revenue model and success aren't beating game sites.
Over the last few years it seems the news and media are all over the youtube concept and the success of social networking. Sites continue to pop up that have no other goals but to socially network people together and hope to not fade away with disinterest.
Myspace, facebook, friendster, youtube, jaiku, twitter and now pownce are all sites dedicated to drawing a crowd of people. Many are based completely on ad revenue, a model that works, but selling games to eager game players is working a bit better. We've seen a growth of 46% in the social networking space while online gaming has jumped up 79% over the last year.
A sandwich in one hand, your mouse in the other, folks tend to play a bit more game related activities during their time away from work (and family?) rather than watching youtube videos.
Perhaps this is because we can watch youtube videos while also performing our daily activities at work?
source: casualgamerchick.com
Myspace, facebook, friendster, youtube, jaiku, twitter and now pownce are all sites dedicated to drawing a crowd of people. Many are based completely on ad revenue, a model that works, but selling games to eager game players is working a bit better. We've seen a growth of 46% in the social networking space while online gaming has jumped up 79% over the last year.
Social networking services can be all you make of them but if you don't try to make them part of your daily life they'll lose your interest quickly. Video games, however, tend to drag you back for more or cause you to forget to eat your lunch on that precious one hour lunch break. The incentive to return is the fun you had while playing a short burst of casual games or a couple vs. puzzle games online.Parks analyst James Kuai warns that the casual gaming industry “cannot rest on its laurels. In order to counter the growing competition from other online activities, the industry needs to continue to grow its fan base and find ways to better monetize its existing audience.”
He added, though, that “gaming also has business advantages. Unlike sites for social networking and video streaming, which rely solely on advertising revenue, casual gaming has more mature and heterogeneous revenue models, including web-based and in-game advertising, try-before-you-buy, subscriptions, and micro-transactions.”
A sandwich in one hand, your mouse in the other, folks tend to play a bit more game related activities during their time away from work (and family?) rather than watching youtube videos.
Perhaps this is because we can watch youtube videos while also performing our daily activities at work?
source: casualgamerchick.com
