Julkreat

[ COPIED TO MYSPACE.COM BLOG ]

Ever wonder how they name new products? During the 90's, it seemed to me as if a new name was simply sticking an "e" before a current name. "eBay", "eTrade", "eLoan", etc etc. But, when a product is very first created with a "fresh" name - how does that happen?

Take "Kleenex" for example. There is no part of that word that sounds like "tissue". If anything, the word kinda sounds like what you do when you need a tissue, though - KLEENEX! Bless you! So I'm imaging a bunch of dudes sitting around a table, probably drunk off their asses, throwing out some weird words and I still don't hear "Kleenex" coming up. Part of me wonders if they just grab a bag of Scrabble tiles and start pulling... "K"... mmm, I like where this is going... "L"... "E".. what the heck? "E".. Ok, we got "KLEE". That'll never sell, boys.. I better see a great finish. Oh, yeah, the "NEX" will do it. Kinda like "next" generation... er, we ran out of tiles...

Coca-Cola, kinda makes sense. Bank of America - duh. But, "Brawny", "Crayola" and "M&M's"? Seriously - think about names from a "new" perspective as if you've never heard them before. What do they say to you?

So, I've come up with a new name: "Julkreat". I won't tell you what it means right now, but it's a good one.