Nintendo Does Cosmetics?

So I'm looking through the channels on my cable box with the guide display.  I scroll past Home Shopping Network that has "Mario de Luigi Cosmetics".  At first I just went past it, because I'm thinking it's a typo - but curiousity gets the best of me and I check it out.  It was actually Michael diCesare.  I guess somebody who's responsible for typing the shows at Comcast had some fun.

It's channel 31 at 10 pm.