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JRock3x8
Shared on Mon, 07/30/2007 - 14:03Alright, I get the connection with Game Fuel, and I can even stretch so far as to see the Burger King tie in, but Pontiac? Seriously?!? What does a G6 have to do with Halo? Do they drive Pontiacs on Reach? (Sigh) Whatever. As long as the game is up to Bungie standards, I guess I really don't care about all this craptacular extra stuff that goes along with it.
Halo 3 marketing invades BK, 7-11, Pontiac and more
Dustin Burg Jul 30, 2007 9:00 AM - Show original item
Filed under: News, Halo 3
Starting in August we'll all be witness to one of the most amazing events a fanboy can see when the Halo 3 marketing machine starts its engines and goes full steam ahead. We've already seen a few Halo 3 promotions from Halo 3 branded Zunes to Halo 3 branded Xbox 360s, but soon we'll be seeing Master Chief in a more mainstream light.
Over at Xbox Family are details that they've discovered telling of a few of Microsoft planned promotions and partnerships that'll be beginning in the months to come. So, let's run through them. The Halo 3 "Game Fuel" Mountain Dew is expected to be available sometime in August and will be purchasable in cans, bottles, and special aluminum bottles at 7-11 stores. Speaking of which, 7-11 stores will be featuring three Halo 3 Slurpee cups as well as bags of Doritos chips which will offer a chance to win a voice cameo in Halo Wars. Pontiac is also jumping in on the Halo 3 marketing fun by co-branding the game with their Pontiac G6 in commercials, events and in a sweepstakes where they'll be giving away a Halo 3 themed Pontiac G6. Halo 3 will also be a sponsor of the Projekt Revolution tour featuring Linkin Park and My Chemical Romance. Finally, Burger King will be offering Halo 3 themed meals starting in September and selling what they call "survival kits".
As you can see, the Halo 3 marketing machine is a force to be reckoned ad you know there are more promotions and events that Xbox Family hasn't listed. You can of course expect Xbox Live activities as well as some sort of huge Halo 3 launch party. Ahh yes, Halo 3 and your marketing power ... you're so dreamy.
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Submitted by doorgunnerjgs on Mon, 07/30/2007 - 14:32