There is stupid...

...and then there is REALLY stupid.

I just saw this on the news out here in Beijing. Seems every year out on Cooper's Hill in Glouchester, UK they ... well, they roll a hunk of cheese down an insanely steep hill and chase after it. Winner gets....well, the cheese. The video above is from Monday's event - this year's winner only got to get carted off on a spinal board. Again...