Economies of scale

Automan21k

Shared on Tue, 11/16/2010 - 15:00

 

I love logging in to the Warcraft remote auction house and seeing that an item I have has been sold out. It is like a free pass to determine the pricing for that item for the next day, week, month, however long it takes people to push down the price. Unless, like last week, I put a Glyph of Sap into the AH for a respectable 25g, and less than an hour later someone overloaded the Auction with them at less than a gold each. I’m still waiting for that price to recover, it has only made it back up to 8g and sales have not increased from the decreased price…..what is the lesson here(I'm getting to my point soon)? Most people playing Warcraft have never studied economics. Meeting 100% of demand doesn’t mean you are earning the highest profit margin. If 100% of people who want item 'A' will buy it at $25, why would you bother selling it at $0.25?
 
Now let’s apply this concept to Kinect. If you can’t keep them on the shelves at $150 per unit, maybe you should have sold them at $175 a unit, if you couldn’t keep them on the shelves at that price, why not bump up the price further and sell them for $200? So, if you aren’t willing to pay $150 for Kinect, I can promise you someone else will be.
 
I personally love my Kinect, and can’t wait to get my TV fixed so I can go back to using it.
 
Auto out-

Comments

Lala Calamari's picture
Submitted by Lala Calamari on Tue, 11/16/2010 - 15:03
WoW nerd.
AngryJason's picture
Submitted by AngryJason on Tue, 11/16/2010 - 15:54
It's been so long since I was playing that I remember selling stacks of oily blackmouth for a couple gold each. RE: Kinect sales. I've found it's tough to find, but not impossible. I was at Fry's and they had about 10 of the $150 units available. Despite my objections to price, it seems that the technical ability has proven itself on this first round, and word of mouth has been solid. Therefore, I"m adjusting my "too expensive" ranking to "right priced". The end game isn't selling a lot right now - after all video game early adopters are pretty good about that - see how hard it has been to find a move dildo individually, and Move is nothing like the Kinect experience. It's about keeping the sales constant 6 months from now.
RyanFromVegas's picture
Submitted by RyanFromVegas on Tue, 11/16/2010 - 20:23
Hard to say on the Kinect. If they raise prices too high and it doesnt sell then you have a flop from which you cant lower the price too fast without pissing off the early adopters... There seems to be some logic to having it be sold out...makes it a must buy if you find one...plus puts it on the "it" christmas present list...could pay off bigger the longer theres mystique associated with them.
Automan21k's picture
Submitted by Automan21k on Wed, 11/17/2010 - 07:42
Once Kinect showed on Oprah it could have been priced at $500 per unit and it still would have sold out. and yes I agree that they don't want to tick off the early adopters, but again, once Oprah showed it it stopped being about early adopters and started being about people not wanting their kid to miss out on the "must have" gift of the year. Early adoption in this case has been replaced by the media driven consumer hoards .

Join our Universe

Connect with 2o2p