Guild Wars 2 Preorder

I have no interest in this game but had an experience with it and it isn't even out.

Poor girl at the local EB (the one I try to deal with all the time) was phoning people who had it preordered to inform them that the price of the collectors edition has doubled and the developer/publisher wants full payment up front (note below).  From this you can imagine the reaction of some people.  She was almost in tears.  A co-worker of hers happened by and took over the phone calling.

As for the full payment option, I asked if she was serious saying it was the developer/publisher or the head office.  She said she was and showed me the email she printed off to show customers when they came in. She managed to talk to about a dozen people by the time I came through and only 1 was keeping the preorder.

I hope this doesn't become common practice.  Only game preordered at the moment for me is Skylanders Giants.